Pia Pucciarello

PP Studio Bespoke began as a single conviction: that beautiful work should feel considered, personal and entirely of its moment. Eighteen years in London taught me the craft. Building my own studio taught me everything else.

Before the studio, I spent more than a decade in luxury, including roles at Loewe, Burberry and Bamford. That world taught me how premium brands are built and kept, and how much the smallest detail matters: the weight of a card, the line spacing on a menu, the first thing a guest holds in their hand.

Today the studio works across London, Zürich, Madrid and Paris, for luxury hospitality houses, founders and private hosts. I design brand identities, websites, paper goods and social content, and I direct events, from the invitation to the flowers on the table.

What I treasure most is not the portfolio but the people: clients who return season after season, and the rare pleasure of growing alongside them.

“Each project is approached as though the name on the door were my own.”