Instagram changed the rules this year, quietly, as it tends to. For brands that rely on it for new clients, the changes are worth understanding before planning the next season.
Sends matter more than likes
A like is polite. A send is a recommendation. Content people forward to a friend now does far more for your reach than content they simply tap.
Originality is rewarded
Original work is favoured, and reposts are not. Your own photography, your own point of view and your own designs are worth the extra effort.
Your feed is a search engine
People now search Instagram the way they search Google. Captions should name what you do and where you do it, in the words your clients would use.
Hashtags stop at five
Choose a few precise hashtags rather than a long list.
If you would rather hand it over, the studio offers content direction, shoots and planning, done with care.
