The season has moved to the mountains, and the most elegant houses have followed. Chanel has bottled St. Moritz in Paris – St. Moritz, the first winter eau in Les Eaux de Chanel. Weekend Max Mara set its Signature collection at a long table under golden larches in the Engadin. And on the frozen lake, The I.C.E. returns on 29 and 30 January.
The St. Moritz calendar
From Snow Polo to White Turf, the winter diary in the Engadin is one of Europe's most glamorous, with The I.C.E. concours d'élégance on the lake as its centrepiece.
What I would wear
For The I.C.E., only Alanui. The one accessory of the season: Chanel's Coco Neige penguin earmuffs.
The new addresses
Chesa Marchetta and Grace St. Moritz, and the way the Engadin is truly lived, from first tracks in the morning to King's Social House at night.
The festivals
Polaris, Caprices, Tomorrowland Winter and Snowbombing, for those who prefer their mountains with music.
Planning an Alpine moment of your own? The studio designs the invitation, the experience and the story.
